It also creates mutual accountability because the content team might message me saying: “Hey Brittany, it's January 20 and you had an email ticket for January 30. These templates form the basis for predicting workload and bandwidth to plan for headcount. Each JIRA ticket has a set of fields specific to the type of task. So you submit, prior to the start of a new quarter a request for assistance from the email, webinar, paid ad, website team, etc. A program manager will assist you to create JIRA tickets for every request you have for a specialized marketing team. “The Transparency Process at Atlassian is a unique process done every quarter. Prior to the start of the quarter, every team publishes their plans and works with adjacent teams to set up the structures for execution. With cross-functional and remote teams, having clear processes in place is one of the themes that run throughout all of our Behind the Team interviews.īrittany contributed to this theme by sharing her planning process that creates clarity each quarter.
It’s always a great feeling when the CEO “likes” your post.” “Nobody knows what I’m doing here in marketing if I don’t make it public. Management and other teams recognize the value of the blog posts for cross-functional communication. Like you see on any social media, popular posts are highlighted so that people have access to the most relevant information across the organization. Brittany mentioned that throughout the pandemic, people have felt open in sharing personal stories or even stories about social injustice, and there are never any negative repercussions for what they share. At Atlassian, executives post recurring updates and Human Resources uses the blog as their official channel for updates. This is a way for new employees to get familiar with the platform and habit. In order to create and maintain a successful internal blog, Brittany cited five techniques that Atlassian employs to encourage regular engagement: You'll also get updates from engineers, for example if they tried a new way of doing sprints or a new way to code.” People use memes, gifs, and emojis to show their personality. Almost every employee that leaves writes a really nice goodbye letter as well. “Every new hire is encouraged to write a welcome blog - where you come from, your hobbies and pictures - fun pages usually. They have a longer lifetime and lend themselves to documenting experiences that others can revisit over time. Unlike Slack communications, these blog posts don’t end up getting buried in high-frequency threads. Techniques for reducing meetings while still sharing all the information needed.Motivating people to use internal communications in ways that deepen connections.Creating an internal blog for sharing both personal and work-related insights.This collaboration isn’t just about getting the work done - it’s also about having a deeper sense of connectedness. Confluence is a team collaboration tool for sharing documents and workspaces.īrittany noted that working at Atlassian requires a high level of cross-team collaboration since there are several specialized teams within marketing. The company provides team management tools including Confluence, Jira, and Trello. In case you missed this first issue, Atlassian is a global company with more than 3000 employees and 150,000 customers worldwide. This isn’t our first time talking about Atlassian - we chatted with Ashley Faus on identifying and addressing antipatterns before. 📚 Related reading: How Atlassian Finds and Fixes Antipatterns In this interview, we spoke to Brittany Sudlow, Product Marketing Manager for Confluence at Atlassian, about how their team uses an internal blog and videos to go deeper than threaded text without overloading team members. Maintaining personal relationships without overburdening team members is difficult, but we’ve seen one approach work fairly well: Creating and maintaining an internal forum for sharing experiences. The phrase “Zoombie” was coined this year as the global workforce experienced fatigue from the overuse of online video conferencing tools.
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